If you’re new to the digital marketing neighborhood, or if your corner of the internet is buried under a thick layer of virtual dust and cobwebs, you're going to need fresh copy.

Once we clarify your company's mission, principles, and what makes your business stand out, we can begin to tell your story in a way that draws in the right people and sends the rest packing. 

[ask me about it during our consult]

editor in chief +
communications director

Kelly is the The Virtual Sidekick wordsmith, editor, and proofreader. She is quick to find the good in our clients and their work, and enjoys helping them put their best foot forward.

When she isn't writing for clients, Kelly is singing in her minivan while taking her kids on adventures around Columbus, Ohio. …Or, she's scrolling Instagram.

Balancing wit and sincerity, Kelly is pretty keen at finding the right words to uplift folks and help them feel at ease.

compelling + clever



get to know her more

Dream Client

Favorite Colors

Latest Inspirations

Favorite Drink

Core Memory


Black, gray, and lavender

"The Rabbit Listened" by Cori Doerrfeld

Water. For real.

The bee that stung my soccer coach

Developing your brand and it’s identity is a critical step in establishing a cohesive and recognizable brand identity. It serves as a comprehensive document that outlines the visual and messaging elements that define the brand, ensuring consistency across various channels and mediums. The guide typically includes specifications for the logo usage, color palette, typography, tone of voice, and other key brand elements. By providing clear guidelines, a brand standards guide empowers both internal and external stakeholders to maintain a unified and professional image, fostering trust and recognition among the target audience.

Converting website copy involves crafting compelling and persuasive content that resonates with your target audience. It requires a deep understanding of your brand's voice, the needs of your viewers, and effective SEO-driven copywriting. By optimizing language, layout, and calls-to-action, converting website copy can transform visitors into engaged inquiries.

Discover and develop your brand's voice and integrate it into your marketing materials and platforms. Even the most game-changing products and services rely on quality copy to connect them with the right audience. 

Investing in a copywriter for your outbound marketing ensures a consistent and high quality product that's cohesive with your brand voice and engages with your audience. We craft a compelling narrative that let's viewers know they have found the right place for their problems and guides them to your CTA's and solutions. Fostering a strong relationship with those external of your website and social media is important. Through personalized copy, we keep that connection stable and effective. 

Connection inspires conversion.

We ask the right questions and write SEO-driven copy that showcases your brand in all its glory. 


Even the most game-changing products and services rely on quality copy to connect them with the right audience. 

Copy editing, copywriting, and proofreading services sharpen your message & elevate your enterprise. For folks who can no longer sustain wearing every hat in their company, outsourcing the writing is a clever investment in company infrastructure. You don’t have to be a corporate giant to feature quality messaging in every communication you publish. Professional, clear, consistent messaging is for everybody.


Our experiences in diverse industries is how we stand out from other marketing agencies. From watercolor artists to home construction groups, our passion goes beyond specialities, it's for the people.





"They are the best investment you can make in ANY business venture. Victoria is incredibly business savvy and highly talented. She takes the time to listen to your business goals and then brings that vision to life. She is the hardest worker I know and doesn't stop until the job is done and done right. She wants you to succeed and makes you feel so valued, heard, and excited."


the virtual sidekick co.


the goods